Think Beyond the Label

Health & Disability Advocates is spearheading a collaborative of 30 states, which on February 1st, launched on a national ad campaign promoting the hiring of people with disabilities. The $4 million campaign is currently appearing on television, in print, on the Web, and on billboards throughout 2010. The goal of the humorous, edgy campaign is to change attitudes about hiring people with disabilities, raising awareness of the need for diversity in the workplace, and countering stereotypes about people with disabilities.

Created by the Chicago-based ad agency Wirestone, “Think Beyond the Label” emphasizes that all workplaces accommodate difference—from the “copy-incapable” office worker to the “pattern-deficient” dresser to the man with “volume control syndrome” (i.e., the loud-talking employee). The campaign acknowledges that workforce diversity is an asset to small, medium, and large companies. Interested businesses are encouraged to visit the campaign's digital hub, www.thinkbeyondthelabel.com, for information on hiring people with disabilities in their area.

The campaign was featured in the January 29th edition of the New York Times and has subsequently appeared in several other media outlets.  Go to our Press Room  to see the campaign's press releases and the full list of news articles on the campaign.  Click here to see the campaign's television commercial.